-- Sarah is a social science researcher, curious about human behaviors.

DRAFT_Consumption in Ethiopia

DRAFT_Consumption in Ethiopia

Project goal

Increase consumption of animal-sourced foods among children 6-23 months of age living in a region of rural Ethiopia. 


My role

Conduct background research on consumption, purchase, and selling practices. Design and pre-test research tools to investigate relevant local community practices.


Areas of investigation

  • Purchasing practices of market shoppers

  • Selling practices of market retailers


  • Card sorts

  • Focus group discussions

  • Key informant interviews

  • Market observations

  • Remote interviews

  • Trial of improved practice (TIPs)

Research methods


Animal-sourced food consumption is extremely low among children 6-23 months of age, likely due to limited income. Mothers traditionally prepare food and feed children, while fathers typically make food purchases in the market. Despite research in the region for years, we have a lot to learn about what is going on inside of markets!

Initial findings